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Case Study

Comprehensive neurological
practice saves $190,000 per year
with WebMD Featured Profiles


IGEA Brain, Spine & Orthopedics

 Speciality: Neurology, Neurosurgery, Orthopedics, & Pain Management
 Location: New York Tri-State Area
 Practice Size: 9 Locations

Decreased Marketing Budget & Booked 34% More New Patients

Neurological practice saves time and money with WebMD Care Directories Featured Profiles

2X More Google Views

Featured Profiles doubled IGEA’s physicians’ Google My Business Profile views.

34% More New Patients

With Featured Profiles, IGEA increased their overall new patient percentage to 34%

50% Decrease in SEM Budget

The high return of Featured Profiles allowed IGEA to reduce their search engine marketing budget by 50%


IGEA's Chief Operating Officer, Shawn Ekwall, wanted to increase return on their advertising budget. He started with a ROI analysis on previous marketing expenditures, including IGEA’s search engine marketing (SEM) program. A large portion of the SEM budget was then dedicated to Google Ads.


Shawn was surprised to find a large majority of IGEA’s online referrals were coming from free WebMD Care Directories Basic Profiles, not paid Google Ads. After receiving a sales call from a WebMD Marketing Consultant, Shawn decided to sign IGEA’s physicians up for WebMD Care Directories' Featured Profiles. His goal was to boost IGEA's online referrals and ranking on search engines like Google with Featured Profiles.


Featured Profiles have generated more online referrals, improved search engine rankings and increased IGEA's overall percentage of new patients to 34%. Within the past year of using Featured Profiles, IGEA has saved $190,000, reducing their SEM budget by 50%. Shawn credits IGEA’s recent success to Featured Profiles and is happy to have added it to their search engine marketing strategy. 

Inevitably patients end up at WebMD or Vitals. When
patients find one of our physicians, it's easy for them
to verify reviews and book an appointment with us.

- Shawn Ekwall, Chief Operating Officer IGEA

About IGEA, Brain, Spine & Orthopedics

IGEA Brain, Spine & Orthopedics provides comprehensive brain, spine, neurovascular, neurology, neuropsychology, pain management, and orthopedic care for residents of the New York Tri-State area. Their team of board-certified physicians utilize innovative technologies to provide personalized, compassionate care to patients in need. 

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