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Nurse Practitioner Increases Percentage
of Qualified Patient Inquiries
Healing Hands Medical Clinic
Specialty: Family Medicine
Location: Mesquite, TX
Practice Size: 1 Location
Increased Qualified Patient Inquiries
A nurse practitioner boosts her online presence and generates more inquiries from qualified appointment-ready patients.
Increased Visibility
2057% boost in profile views
Boosted Online Presence
2500% increase in unique visitors to WebMD & Vitals profiles
More New Patients
11 new patient leads per month on average
Challenge
Healing Hands Medical Clinic is a small private practice owned and operated by nurse practitioner Lillian Oandah. After working for other providers for quite some time, Lillian decided to open her own medical practice. But after a year of opening Healing Hands Medical Clinic, many inquiring patients were still finding her listings for her previous employer. Lillian knew she needed to find a way to both verify her identity online and boost her digital presence.
Solution
After searching the web and working with a marketing agency, Lillian discovered WebMD's Enhanced Profiles. The agency recommended she sign up for both WebMD Care Enhanced Profiles and Google Ads. Both were intended to eliminate any confusion as to Lillian's current employer, location, and contact information, while also attracting new patients to Healing Hands Medical Clinic.
Impact
To Lillian's surprise, Enhanced Profiles brought in more qualified patients than her Google Ads. Patients who find her profile on either WebMD or Vitals immediately know she is a healthcare provider, whereas her Google Ads generated many bogus inquiries. She credits WebMD Care's Online Booking portal and widget for bringing in more qualified patient inquiries. The Online Booking widget allows her to require as many form fields as she wishes. This helps her to eliminate not so serious patients by requiring a date, time, and reason for an appointment. Enhanced Profiles also help eliminate any confusion regarding Lillian's current contact information. When patients search for her practice on Google, they now see her profile on WebMD and Vitals with up-to-date contact information on Healing Hands Medical Clinic. Lillian is happy with the success she has had with Enhanced Profiles and recommends WebMD Care to any provider looking to establish their identity online and attract new patients.
I've noticed a difference in quality of new
patient inquiries from my WebMD & Vitals
profiles versus my Google Ad campaigns.
The customizable Online Booking widget
on my profile has allowed me to weed
out the not so serious patient inquiries.
- Lillian Oandah, BC, FNP-C, Founder &
Owner of Healing Hands Medical Clinic
About
Healing Hands Medical Clinic provides family medicine and wellness care to insured and uninsured patients in Mesquite, Texas. Some of Lillian's specialties family wellness, weight & nutrition, biote hormone replacement therapy and chronic pain management.
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