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47 Physicians at EyeCare Service Partners
Increase Lead to Patient Conversion Rate
EyeCare Service Partners
- Speciality: Optometry & Ophthalmology
- Location: National
- Practice Size: 32+ Locations
Increased Net New Patient Appointments
Featured Profiles from WebMD Care Directories helped EyeCare Service Partners capture more net new leads and book more patient appointments.
More Profile Views
After ECSP optometrists signed up for
Featured Profiles, they received 8X
more profile views on WebMD and Vitals.
More Unique Visitors
After ECSP signed up for Featured
Profiles, their team of optometrists
gained a 652.94% increase in unique
visitors to their Vitals and WebMD profiles.
More New Patients
In less than two years ECSP optometrists and ophthalmologists generated over 3,000+ leads from their Featured Profiles.
Challenge
EyeCare Service Partners (ECSP), an ophthalmic and optometric provider with
practices throughout the U.S., began experiencing a decline in appointment requests
and new patient volume in early 2020. They hired office manager, Shadetra Johnson,
to begin searching for channels for new patient acquisition. Shadetra began
transitioning ECSP's traditional marketing efforts to digital marketing channels and
signed 47 of their physicians up with Featured Profiles from WebMD and Vitals.
Solution
Three months after Shadetra joined the ECSP team, the COVID-19 pandemic began. During this time many non-emergency medical offices without established digital channels or telemedicine services began experiencing a decline in patient volume. Luckily for Shadetra and her team, WebMD Care Directories Featured Profiles began bringing in new patients. Many of these patients were turning to WebMD to self diagnose themselves. When patients within ECSP's zip codes searched for terms like "Dry Eye" or "Red Eye" on webmd.com, they saw display ads for ECSP's Physicians' Featured Profiles. After these patients ECSP's Physician's Profiles they could easily click to call a physician's office or request an appointment. Additionally ECSP physicians added important details about their practices to their Featured Profiles, including their office hours, location, accepted forms of insurance, and a brief description and embedded video.
Impact
WebMD and Vitals proved to be a reliable source of leads for the ECSP team, as
they generated more new patient appointments and lowered their overall cost-
per-lead rate. During a time when other non-emergency healthcare providers
began experiencing a decline in appointment requests, ECSP found a way to
reach leads who where otherwise unreachable with social distancing guidelines
in place. Shadetra credits her early success at ECSP to Featured Profile features
like online booking and display advertising. Because of Featured
Profiles, ECSP increased their overall lead-to-patient conversion rate.
Shifting our advertising efforts to Featured
Profiles made me look like a genius at my new office.
- Shadetra Johnson, Office Manager at EyeCare Service Partner
About
EyeCare Service Partners and its associated practices provide best-in-class ophthalmic and optometric healthcare services throughout the United States. Its associated practices represent a community of leaders, providers and surgeons dedicated to patients’ essential eye care needs.
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