CASE STUDY
How a Gastroenterologist Found an Affordable Way to Boost Visibility with WebMD
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Dr. Dipti Sagar, MD
- Specialty: Gastroenterology & Integrative Medicine
- Location: Beverly Hills, CA
- Practice Size: Concierge Practice with Two Collaborating Physicians
Grow Your Practice Affordably
Holistic gastroenterology practice uses Featured Profiles to improve online presence and attract patients
88 Call Leads
Featured Profile generated 88 call leads from the click-to-call button
178k Profile Impressions
178k Appearances in search results, appearances on competitors profiles, and profile views
231 New Patient Leads
Featured Profile generated 231 patient leads through the visit website, click-to-call and request now buttons
Challenge
As a concierge self-pay practice, Dr. Sagar faced the challenge of attracting patients without the referral streams typically provided by insurers. She needed a way to differentiate her practice and connect with patients who were ready to take the next step in their health journey—those seeking deeper, more meaningful care beyond standard 10-minute consultations. Additionally, Dr. Sagar required an online platform that could clearly convey her unique approach to integrative gastroenterology, helping prospective patients understand the value of her specialized services.
Solution
Recognizing WebMD as a widely respected and trusted platform, Dr. Sagar saw it as the ideal solution to showcase her practice’s offerings and connect with the right audience. With tools designed to optimize visibility and engagement, WebMD’s Featured Profiles provided her practice with clear benefits, including increased exposure through search impressions and competitor profile views. Features like call recording and monthly analytics reports offered actionable insights into patient interactions and highlighted opportunities to refine staff communication. For a boutique practice with a highly specific focus, WebMD’s platform promised to connect Dr. Sagar with patients actively seeking deeper, more holistic care.
Impact
In less than a year, Dr. Sagar’s Featured Profile significantly enhanced her practice’s visibility and patient engagement. With over 27,000 search impressions and 149,000 competitor profile views, her practice gained exposure to a highly targeted audience. This visibility translated into 231 total leads, including 88 call leads and 104 website visits, connecting her with patients who were ready to invest in their health. The call recording feature proved especially valuable, enabling Dr. Sagar to maintain high standards of communication and improve staff-patient interactions. By partnering with WebMD, Dr. Sagar effectively highlighted her unique approach to care, making it easier for prospective patients to understand the value of her services and take the next step toward better health. Dr. Sagar emphasized that WebMD’s affordability and strong reputation make it an excellent choice for young physicians starting their practices.
For practitioners starting their own practice, it's very important to use a company that is very reputable, because a lot of the companies are out there to get your money. But with WebMD because it is so reputable and well-recognized, you can't go wrong with it. You will be surprised how much visibility you're getting with it.
- Dr. Dipti Sagar, MD
About
Dr. Dipti Sagar, MD, a gastroenterologist specializing in integrative and holistic care, practices at Los Angeles Integrative Gastroenterology and Nutrition alongside her collaborator, Dr. Farshid Sam Rahbar. Together, they offer a concierge-style practice in Beverly Hills, CA. By combining traditional gastroenterology with a root-cause-focused approach, Dr. Sagar spends extensive time with patients to uncover the story behind their chronic or complex conditions. She caters to individuals seeking in-depth, personalized care that addresses both health and lifestyle, helping them find clarity and solutions often overlooked elsewhere.