CASE STUDY
How a Gastroenterologist Boosted His Visibility Without Insurance Networks Using WebMD
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Dr. Farshid Sam Rahbar, MD
- Specialty: Gastroenterology & Integrative Medicine
- Location: Beverly Hills, CA
- Practice Size: Concierge Practice with Two Collaborating Physicians
Enhance Your Web Presence
Holistic gastroenterology practice uses Featured Profiles to improve online presence and attract patients
92 Call Leads
Featured Profile generated 92 call leads from the click-to-call button
163k Profile Impressions
163k Appearances in search results, appearances on competitors profiles, and profile views
258 New Patient Leads
Featured Profile generated 258 patient leads through the visit website, click-to-call and request now buttons
Challenge
As a boutique practice operating outside of insurance networks, Dr. Rahbar’s practice couldn’t rely on traditional referral sources to attract new patients. He needed a way to connect directly with patients seeking specialized, holistic care, making it critical to have an online presence that clearly conveyed the unique value of his services. Without a clear online presence, prospective patients might struggle to understand how his integrative and holistic approach differs from conventional gastroenterology, leaving them uncertain. Dr. Rahbar needed a way to stand out to the patients who could benefit most from his specialized care.
Solution
Dr. Rahbar turned to WebMD’s to establish his online presence. The platform offered him a professional, organized, and reputable space to highlight his practice’s unique philosophy and services. With WebMD’s trusted brand backing his profile, Dr. Rahbar could foster credibility and provide prospective patients with an easy-to-navigate experience. Features like call tracking and recording would facilitate communication between prospective patients to make sure the practice is a good match for them, Dr. Rahbar noted, underlining the importance of personalized conversations as a precursor to booking appointments.
Impact
Since launching his WebMD Featured Profile, Dr. Rahbar has experienced significant improvements in his practice’s visibility and engagement with patients. He reported that referrals to his website have increased, a direct result of the increased exposure from WebMD’s platform. His profile has generated more than 163,000 impressions, leading to 258 total leads, including 92 phone calls, and 62 appointment requests. Being prominently featured in front of patients who are actively seeking his services has proven invaluable. Now in the process of retiring, Dr. Rahbar mentioned he can see the measurable impact, further reinforcing the tangible benefits WebMD has brought to his practice.
It is very important to have a clear and concise
web presence, and I like WebMD. Referrals
to our website have increased. WebMD’s
impact on our practice has been very positive.
- Dr. Farshid S. Rahbar, MD
About
Dr. Farshid Sam Rahbar, MD, leads Los Angeles Integrative Gastroenterology and Nutrition*, a boutique concierge practice that specializes in holistic and integrative digestive care. With a focus on treating patients who often feel "lost in the system," Dr. Rahbar and his collaborator, Dr. Dipti Sagar, dedicate significant time to each patient, offering longer, more comprehensive appointments to address complex and chronic health issues. Their practice emphasizes clarity and a personalized, whole-person approach to care, helping patients uncover answers and solutions often overlooked elsewhere. *Note: As of February 2025, Dr. Rahbar is in the process of retiring, but Dr. Dipti Sagar remains active with Los Angeles Integrative Gastroenterology and Nutrition.