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Case Study

Innovative Surgical Oncology
Practice Uses Reputation
Management to Boost Visibility

 

Dr. Magdalena Plasilova, MD, PhD

 Specialty: Breast Cancer Surgery & Surgical Oncology
Location: New York, NY
 Practice Size: Boutique Practice

Boost Positive Reviews

Boutique oncology practice uses Reputation Management to increase visibility and bookings

203 Total Reviews

Reputation Management Generated 203 Reviews Across All Platforms

363% Increase in Total Visibility

325,154 Appearances in Search Results, Competitor Profiles, and Profile Views

87% More Appointment Requests

Featured Profile Generated an 87% Year Over Year Increase in Appointment Requests

Challenge

Pinnacle Breast Health is a boutique medical practice offering unique treatments such as cryotherapy and cutting-edge technologies for cancer screening. For example, the practice will soon launch a new screening service using the evaluation of tear samples to detect early signs of breast cancer. As a practitioner at the forefront of medical advancements, for Dr. Plasilova, reaching more patients means saving more lives. With a small, dedicated team, Pinnacle Breast Health needed an efficient way to extend their patient reach and enhance their reputation while managing limited resources.

Solution

Dr. Magdalena Plasilova sought to enhance her online visibility and increase the number of positive reviews. Recognizing the established reputation of WebMD, she signed up for a Featured Profile on WebMD’s Care Directories. After learning how online reviews could impact her visibility and appointment rates, she signed up for WebMD’s Reputation Management tool, enabling her to streamline managing her online presence. 

Impact

Immediately, Dr. Magdalena Plasilova saw an increase in traffic to her website and appointments booked. With the help of WebMD's strong domain authority, Dr. Plasilova secured a top ranking for key search terms that describe her practice in her location. She favors WebMD Care Directories over platforms like ZocDoc, Yext, and Healthgrades, finding WebMD’s Reputation Management feature particularly efficient in automating patient review requests. With convenience as a priority, Dr. Plasilova enjoys managing all her online profiles and responding to reviews all in one place. She also values the hands-on support provided by the WebMD Care Directories customer service team, which worked with her every step of the way to enhance her profile visibility across multiple locations.  

WebMD is very Doctor friendly. I think you guys are
reputable, work well with MD practices, are established,
and provide really good services. You are like a better
version of ZocDoc combined with Healthgrades and Yext.

- Dr. Magdalena Plasilova, MD, PhD

About

Dr. Magdalena Plasilova, MD, PhD, is the owner of Pinnacle Breast Health, a surgical oncology practice with locations in Manhattan and Brooklyn, NY. As a board-certified breast surgical oncologist, she treats patients with benign and malignant breast diseases, providing services including lumpectomies, mastectomies, and reconstructive breast surgeries. Additionally, she works with patients to perform cancer risk assessments and offers tailored preventative health plans.

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