CASE STUDY
How Dr. Laverson Generated 188 Leads and Reached 90,000 Potential Patients with WebMD
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Dr. Steve Laverson, MD
- Specialty: Plastic Surgery & Aesthetic Surgery
- Location: San Diego, CA
- Practice Size: Boutique Practice
Build Trust and Credibility
Boutique Plastic Surgery practice uses WebMD's Featured Profiles to build trust and credibility
188 Website Leads
Featured Profile generated 188 website leads through the visit website button
90k Profile Impressions
90k Appearances in search results, appearances on competitor profiles, and profile views
56 Call Leads
Featured Profile generated 56 call leads from the click-to-call button
Challenge
Dr. Laverson faced the challenge of differentiating himself and building trust in the field of aesthetic plastic surgery. While he relied heavily on word-of-mouth referrals and organic search engine optimization (SEO) through his website, he sought a platform that could amplify his professional credibility and attract patients actively seeking his specialized services such as tummy tucks and mommy makeovers. He aimed to enhance his visibility and build trust with patients searching for expert plastic surgeons in the San Diego area.
Solution
Dr. Laverson chose WebMD’s Featured Profiles to address his need to connect with prospective patients in a professional and trustworthy way. He described WebMD as a premier source for health information and a natural fit for his mission of delivering vetted, reliable advice to patients. WebMD’s high traffic volume and reputation for credibility made it the ideal place to showcase his expertise. Additionally, WebMD’s hands-on assistance would help him streamline managing his online presence and reputation, so he could focus on delivering excellent patient care.
Impact
Dr. Laverson has seen remarkable results in patient engagement and practice visibility. His profile has been seen by more than 90,000 people, leading to 188 website visits and consistent patient inquiries– and that’s a big deal, because in fact, even one surgery from these website visits justifies the investment, he remarked. These metrics reflect the highly targeted audience WebMD delivers—patients actively searching for the specialized services he provides. Dr. Laverson attributes much of this success to his account manager, Katherine, who helped optimize his profile with one-on-one guidance. Dr. Laverson praised WebMD’s service orientation and described Katherine as an invaluable asset in helping him maximize the value of his Featured Profile.
There's no question that my enhanced profile on WebMD has been valuable. I've gotten 90,000 views, and of those, about eight people a month, a total of 188 have clicked through to my website. If you try and monetize that, if one of those eight turns into a surgery, it's totally worth it.
- Dr. Steve Laverson, MD
About
Dr. Steve Laverson, MD, a double board-certified plastic surgeon based in San Diego, CA, has over 30 years of experience in aesthetic and reconstructive surgery. His boutique practice, Feel Beautiful Plastic Surgery, focuses on delivering exceptional results in face, breast, and body procedures while also providing reconstructive surgery for trauma patients. Dr. Laverson’s commitment to improving patients’ lives extends beyond the operating room; he frequently performs charitable work for emergency room cases, such as facial fractures and hand injuries.