CASE STUDY
How WebMD Empowered Dr. Beckman to Attract a Younger Patient Base
Fill out the form to access your WebMD Physician Profile and join the industry-leading health network today!
Dr. Randall Beckman, DPM, FACFAS
- Specialty: Sports Medicine & Foot and Ankle Surgery
- Location: Houston, TX
- Practice Size: Solo Practitioner
Attract Your Ideal Patients
Podiatrist specializing in Sports Medicine uses his WebMD Featured Profile to reach more active and athletic patients
186 Call Leads
Featured Profiles generated 186 phone calls through the click-to-call button
47k Views and Impressions
Appearances in search results, appearances on competitors profiles, and profile views
58 Appointment Requests
Featured Profiles generated 58 online booking requests
Challenge
Dr. Beckman wanted to expand his practice by attracting a younger, more web-savvy demographic focused on sports medicine and active lifestyles. Historically, his patient base skewed older, with a significant portion coming from Medicare. To grow his practice sustainably, he needed a solution that would enhance his online presence, improve his reputation, and resonate with patients who rely heavily on digital platforms to find healthcare providers.
Solution
While attending The American College of Foot and Ankle Surgeons' national meeting, Dr. Beckman recognized an opportunity to enhance his online presence and target his ideal patients using WebMD. By leveraging the tools included with his Featured Profile, Dr. Beckman could monitor patient reviews and respond to feedback directly from the WebMD platform. Additionally, WebMD’s search prominence would make it easier for patients to find and connect with his practice. This would help him attract the younger, active patients he was seeking while maintaining a streamlined approach to managing his online presence.
Impact
Dr. Beckman quickly noticed an increase in referrals and new patient inquiries from a younger, more active patient demographic, aligned with his expertise in sports medicine. Additionally, the seamless integration of features like the click-to-call button and online booking improved accessibility for prospective patients, enhancing their experience and reducing barriers to scheduling. Dr. Beckman notes that WebMD’s platform delivered a streamlined and cost-effective alternative to the pay-per-click campaigns he previously used, which were expensive and cumbersome to manage. WebMD's trusted reputation and targeted approach allowed him to enhance his online presence and achieve measurable results without added complexity. Recently, Dr. Beckman sold his practice and is planning on retiring at the end of April this year. Upon reflection, he confidently recommends WebMD to other practitioners as a key driver for practice growth and reputation building.
WebMD was very valuable for reaching
more of the younger population. It’s a
valuable asset to anybody's practice. I
think it's almost a mandatory thing to do.
- Dr. Randall Beckman, DPM, FACFAS
About
Dr. Randall Beckman, DPM, FACFAS, is a board certified, fellowship trained podiatric surgeon practicing in Houston, TX. With over 25 years of private practice experience, Dr. Beckman specializes in advanced foot and ankle care, including sports medicine. He handles everything from ingrown toenails to ankle fractures and joint replacements. As a former Ironman triathlete, Dr. Beckman understands the importance of staying active and brings a unique perspective to treating athletes and active patients. Recently, Dr. Beckman sold his practice, Spring Branch Podiatry, and is planning on retiring at the end of April this year.