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Large Orthopaedic Practice
Boosts Booking Inquiries 6000%
Colorado Springs Orthopaedic Group
Specialty: Orthopaedic Surgery & Sports Medicine
Location: Colorado Springs, CO
Practice Size: 3 Locations
Increased Visibility Helps Large
Orthopaedic Practice Attract More Patients
Large orthopaedic practice gains substantial increase in site visitors and boosts new patient inquiries.
More New Patients
6000% increase in new patient inquiries
Increased Visibility
101.57% boost in profile views
Boosted Online Presence
89.67% increase in unique visitors to WebMD & Vitals profiles
Challenge
Colorado Springs Orthopaedic Group, the largest independent orthopaedic practice in sourthern Colorado, needed a way to stand out online amongst large hospitals and the many sports medicine providers in their area. The Group has a long history of sponsoring local events and organizations like hockey leagues and veteran groups, but needed a way to build their online digital presence. Additionally the team's two new physicians fresh from medical school needed a way to attract new patients and build a strong online reputation.
Solution
The Group's Marketing team went to work finding ways to build their physicians' digital presence. Their Marketing Manager, Chelsey Valerio, is the one who discovered WebMD Care's Enhanced Profiles. She was impressed with WebMD's brand recognition over other doctor directories and believed it would be a great patient generator with its online booking capabilities. She also loved how all patient appointment requests are forwarded directly to her work email address, so she would not have to log into an online booking portal. After completing a demo of WebMD & Vitals Enhanced Profiles she signed ten of the Group's physicians up for Enhanced Profiles.
Impact
Since signing ten physicians up for an Enhanced Profile, Colorado Springs Orthopaedic Group has seen a significant improvement in their digital marketing initiatives. Its physicians have seen a 101% increase in profile views since signing up for Enhanced Profiles. These increased WebMD and Vitals profile views have generated more traffic to their website. Now their website ranks higher on search engines like Google and patient leads from all their digital channels convert at a higher rate. Chelsey recommends WebMD Care Enhanced Profiles to any orthopaedic or sports medicine practice as a supplement to their digital marketing program.
Since signing up for Enhanced Profiles, our
digital marketing initiatives have improved
significantly - our conversion rate has
gone through the roof, bounce rate has
decreased and we've seen a substantial
increase in total site visitors since last year.
- Chelsey Valerio, Marketing Manager at
Colorado Springs Orthopaedic Group
About
Colorado Springs Orthopaedic Group has 18 practicing physicians in total, three locations, and a walk-in urgent care. Since 1994 the Group has been providing the Colorado Springs area a broad scope of services including in-house MRIs, X-Rays, physical and occupational therapy, orthotics and prosthetics, and rheumatology.
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