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Case Study

Plastic Surgeon Captures
More Patients in
Competitive Miami Market


Beyond Beauty Plastic Surgery

 Speciality: Dermatology
 Location: Miami, Florida
 Practice Size: 1 Location

Double Board-Certified Plastic Surgeon Uses Featured Profiles

WebMD Care Directories Featured Profiles boost a plastic surgeon's online rankings and accreditation


73X More Profile Views

73X more profile views after signing up for a Featured Profile

17+ Appointment Requests

17+ appointment requests per month on average

6+ Cold Calls

6+ cold calls per month are generated from Featured Profiles on average


Beyond Beauty Plastic Surgery is a top-rated plastic surgeon practice in Miami, Florida. Jessica Sapharti, the practice’s Executive Administrator, wanted to build the online presence of the practice’s two surgeons. Unfortunately this was not easy to do in a city renowned for its quantity of high-quality plastic surgery practices.


Jessica noticed many of Beyond Beauty’s patients began their search on WebMD and Vitals doctor directories. She signed on of Beyond Beauty’s surgeons, Dr. Michael Stefan, up for Featured Profile to not only build his accreditation, but also boost his rankings on search engines like Google.


Jessica immediately noticed the positive impact of Dr. Stefan’s WebMD Featured Profile. His profile generated cold calls for the practice and improved his own rankings on Google. After seeing this positive impact, Jessica decided to sign the practice’s other surgeon, Dr. Gary Vela up for a Featured Profile as well. Today Featured Profiles are a top channel for Beyond Beauty’s new patient leads.

Patients trust WebMD, it's where they
begin their search for aesthetic care.

- Jessica Sapharti, Executive Administrator Beyond Plastic Surgery

About Dr. Beyond Beauty Plastic Surgery

Beyond Beauty Plastic Surgery is a renowned plastic surgery practice in Miami, Florida. Its three plastic surgeons Dr. Michael Stefan, Dr. Gary Vela and Dr. William Wittenborn, are double-board certified with many honors, awards, and medical journal publications.

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