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Regenerative Medicine & Pain Management
Physicians find Google Ads Alternative & Boost Bookings 20%
Michigan Center for Regenerative Medicine
Specialty: Sports Medicine & Regenerative Medicine
Location: Rochester, MI
Practice Size: 1 Location
Increased Net New Patient Appointments
Regenerative medicine provider finds alternative to Google Ads and boosts new patient appointments
More Patient Calls
20% increase per quarter in new patient phone calls
More New Patients
20% increase in new patients
More Profile Views
2113% increase in total profile views on WebMD & Vitals
Challenge
The Michigan Center for Regenerative Medicine is a Rochester based medical practice offering state-of-the-art alternatives to surgical operations through regenerative medicine treatments. The Center previously relied on Google Ads to reach new patients in their area and spread awareness of their alternative, non-surgical services. However, the Center was unable to continue their Google Ads when a Google Policy update banned ads on stem cells in 2019 (in an effort to combat poor government oversight for these medical practices). Dr. Thomas Nabity and Dr. Santa Ana, the Center’s two founding physicians, began searching for an alternative marketing channel to attract new patients to the Michigan Center for Regenerative Medicine.
Solution
The Center needed a new channel to not only reach new patients, but also spread awareness of their alternative, non-surgical, regenerative medicine services. A majority of the general public is unaware of the nonsurgical alternatives like Stem Cell Therapy and Platelet Rich Plasma therapy the Center offers. Dr. Nabity and Dr. Santa Ana decided to complete a six month trial contract with WebMD Care to see if Enhanced Profiles could be an alternative to Google Ads.
Impact
The trial was a success. Enhanced Profiles help the Center reach new patients from search engine result pages and spread awareness of their services. WebMD Care’s brand recognition combined with its high domain authority helped boost the Center’s search engine rankings. Additionally the Enhanced Profiles click-to-call call buttons has increased the number of inquiring new patient calls by 20% each quarter. Since signing up for Enhanced Profiles the Center has also increased views of their WebMD and Vitals profiles by 2113%. The Michigan Center for Regenerative Medicine team continues to operate a number of digital marketing channels and is happy to have found Enhanced Profiles as an alternative to Google Ads.
For us WebMD Care resulted in higher ROI than
Google Ads. We've increased net new patients
by 20% since signing up for Enhanced Profiles.
- Dr. Thomas Nabity, MD, Founder of
Michigan Center for Regenerative Medicine
About
The Michigan Center for Regenerative Medicine offers alternatives to traditional surgery using regenerative medicine techniques for patients with disorders of connective tissues. Some of the regenerative medicine services offered include stem cell banking, arthritis repair, pain relief, platelet rich plasma, and prolotherapy. Since 2016 Dr. Nabity and Dr. Santa Ana have cured patients of their chronic pain without assistance of surgery, steroid injections or medication.
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